“As farmers and ranchers, we’ve raised pretty much everything. Except our voices.”
This is the slogan of a farm and ranch coalition – the US Farmers and Ranchers Alliance. They say, “For too long the voice of farmers and ranchers has often been missing in the conversation about where food in America comes from. That changes now. USFRA is inviting all farmers and ranchers to join us in leading the conversation with Americans. Raise your voice and share your story. Together, we can begin a dialogue with Americans about where their food comes from, the importance of today’s agriculture and our commitment to continuous improvement.”
They have already done some great work in this regard. In particular, this infographic showing the disparity (and sometimes the similarity) between what farmers and ranchers think consumers should know about the farm and what consumers are actually wondering about. Perhaps the differences here are one reason it’s hard to dialogue?